From the desk of Glenn D Burks
Network-Marketing-Works.com
Dear Fellow Network Marketer:
What I'm about to share with you will no doubt irritate a few people in this industry who make a living from selling you network marketing lead generation systems.
I'm going to expose the things they want to keep hidden from you...
...the fact the very people supplying these systems are competing against you, for the same target market!
Everyone wants to generate their own leads today, we've been led to believe it is the only way to success. Everywhere you look you see ads proclaiming success after success, by using this system or that system.
What you don't see, and they won't tell you, is how long people continue to use them before their budget is gone...
...The success ratio or how they secretly use your landing page to manipulate their friends search engine rankings...
...Your Competitors!
Round one, generating Leads through someone else's system!
In 2002 I was using a couple of different lead generation systems on the advice of my upline. They where linked from my site Network Marketing Works.com. Amazing how they all had a pay-plan attached to them!
I was generating hundreds of leads per month, I was on the right track to make my business just explode right...
...Not even close, here is the break down...
80% of the leads placed garbage into the contact information...
15% where from other network marketers keeping an eye on the competition.
5% where actual prospects.
If we put that into the proper context for every 100 leads, 5 where actual prospects...
...after we had waded through all the garbage leads and competitors just checking out the competition!
I already mentioned, I was generating hundreds of leads per month from organic traffic. The web site was #1 on all there search engines and producing about 600+ leads a month!
If we put it into the correct perspective... The 600+ leads generated each month through these lead generation systems only netted about 30+ leads per month.
What would the cost be to generate this many leads via pay-per-click?
On average it takes about 12 to 15 clicks to get someone to fill out a form on your landing page. If we figure an average cost of $1 per click you're looking at $7,200 per month, to generate 600 leads in which 30+ will be actual prospects.
These 30+ prospects could end up costing roughly $240 per prospect...
...and they're still are not qualified for your opportunity.
No wonder most people last just a few weeks at the most!
Now for the real kick in the pants...
In testing these systems... we want to test them right, I setup a new email address with a unique email address.
One that I didn't use anywhere else. Not long after I stopped using these lead generation systems, I started receive all kinds of emails from various opportunities...
Wow, this was an eye-opener all of this traffic I had generated to the system and paid for, they where now selling these to others as leads!
The Funded Proposal System... Get Your Prospects To Pay You!
Now this sounds great, get your prospects to fund your marketing budget, let them pay you to prospect them! This is supposed to be the cure, to the previous marketing methods that failed for 97%...
...designed to keep you from running out of money, before we can up-sell you on a dozen more courses!
To make it exciting we'll just attach the buzz word "attraction marketing!",
Now you have a replicated, landing page, that looks like everyone else does...
...wasn't this one of the reasons they told you, that your companies web site wouldn't work...
...because it looks just like everyone elses?
Once Again Along Comes the Google Slap!
We are back to square one again, don't you just love spending your hard earned dollars testing somebody elses marketing system?
Now you're told to get your own domain name, point it to the lead generation system, and we've added links at the bottom to help you beat the Google Slap.
...but, why are some of these links going to my competitors?
You're set now right, you've got the system your own domain name, yet you still look like everyone else...
...Your instructed to get around this by creating a video of yourself and using that on the page.
Yet, you are still offering the same thing a thousand other people are, with the same text or maybe a slight variation of it...
Still cannot figure out why you have a high click ratio to conversions...
...people see it is essentially the same pitch they've already rejected they click back just as quickly as they clicked on it...
...Can you hear the sucking sound coming out of your bank account?
...they'll argue, the email follow-up system will eventually bring them back to you!
...Yeah right, with a letter that begins with, "On behalf of insert anyones name but your own here they want you to believe this is what attraction marketing is all about, promoting someone else!
So when this all begins to flounder... What's next!
Step up to social media mania... Where everyone is a prospect!
We've not graduated from the 3 foot rule to the 3 micro-second rule. Everyone is just a click away, just send them to your lead generation landing page...
...that we've provided for you to promote ME, not you!
Now, get out there on every social media platform, and blast your ad away, remember 9 million prospects and climbing...
...just send them to your network marketing lead generation page where we'll tell them how to generate an endless flow of free leads, promoting our system.
...wait I thought that we where supposed to be the hunted not the hunter? Are you now telling me to chase people down? Where is the attraction in that?
Well that isn't working to well either now, so lets create blogs, websites and social media pages too. Don't worry if you don't know how, we'll take you by the hand and spoon feed you all the gooey stuff.
...What if I don't know what to write? Can you hear the up-sell coming?
Well we have these articles, with full reprint rights that you can put on your site...
...we'll even show you how to manipulate them "re-purpose" so you can use them anywhere.
It doesn't matter if you know anything about it... It's all about perceived credibility anyway. Besides they'll be chasing us not you anyway!
...Oh, there's that sucking sound again, your wallet should be getting lighter by now!
How Does It Feel To Be Stuck On The Never Ending Rabbit Trails?
You know, going everywhere but getting nowhere, knowing that success is slipping further from your grasp!
Think about this for a minute...
Why is it they call them network marketing lead generation systems specifically designed to target other network marketers...
...Does that mean the other 200 plus million, are they not prospects?
The Good News Is You Can Get Off This Merry-Go-Round!
And It's Not As Difficult As You Think!
Systems don't sponsor people, if that was all it takes, would any company need you? People prefer to talk to people, how do you feel when you talk to a machine?
...Do you scream into the phone, "REPRESENTATIVE"?
...So How do you get off this merry-go-round of supporting the network marketing lead generation systems?
You do it with knowledge...
...More specifically tacit knowledge, It really does not matter how good a system is, people still want to talk to people.
What does it take to create your own system?
A website or blog is the easy part, the landing page requires you to know what your prospect or customer really wants...
...and the only way to know that is, to talk to enough prospects and getting feed back from your customers!
Another reason all lead generation systems designed to chase network marketers eventually fail...
They've never talked to enough prospects to figure out just what it is they want.
It is a fact generating your own leads will give you the best prospects....
...but don't kid yourself that they'll be the answer to all your problems. If fact in many cases they are not any better then leads you can buy from a any lead source.
The difference will be how effectively you can communicate and listen to them, then provide a solution that fits their needs!
What you must know to avoid failure... before you run out and throw a system together or for that matter using anyone elses system...
...Do not build your business in the reverse order!
Think about this for a minute, would you go out, build an airplane, then try to fly it without any experience or lessons...
...Don't laugh or think it is rediculus people have actually done this, can you say "CRASH BURN!"
We are fortunate in that creating a network marketing lead generation system and failing will not kill you. Yet, I'm sure people have felt that way after throwing thousands of dollars into it.
How I almost failed by having to much of a good thing!
In 2003, I was looking for leads to supplement the leads I was generating on my own. My upline pointed me to a company...
...Which changed everything!
Here was a leads - training company, whose first words where the best leads will be those you generate on your own...
Following their training, I immediately began to apply, what was being taught...
I put into place a lead generation system based on collateral marketing. I was expecting results similar to those I'd experienced early using other peoples systems.
Needless to say I was not prepared for the results of implementing this method of marketing. I was expecting generate a smaller number but a more targeted lead.
In just a short time, I was generating 300 to 400+ leads each month, remember I was already in the top 10 on the search engines...
...I had far more leads then could effectively be handled. I can hear you now that's not a problem!
One of the major issues was not having enough practical experience in prospecting. At that point in time I was still part of "The Fake It Till You Make It Crowd!"
All I could think of was I'm glad I'm not doing this through pay-per-click, I would have ended up spending a small fortune, and still produced poor results.
What is the most cost effective way to do it then?
The most effective way is to use Leads, hone your prospecting skills while building and implementing your own lead generation system.
And the beauty is you can learn from the same place that many of the industry's leaders did, and this is a little know fact...
...You could even out do them! For you see, they never could recruit from anyones leads list. And If I mention their names, they would crap a brick!
Ready to learn more about Why Your Network Marketing Cookie Cutter System isn't working...
...and how you can take control of your business today then follow the link above!
http://www.network-marketing-works.com/network-marketing-lead-generation.html
